Glasilo Future Volumen 5 broj 5-6 prosinac 2022. / Gazette Future Volume 5 number 5-6 December 2022

Glasilo_Future_Volumen_5_broj_5-6_prosinac_2022.pdf

Izvorni znanstveni rad (original scientific paper)

Naslov/Title

Preferencije studenata prema čokoladnim namazima

Students' preferences for chocolate spreads

Str./Pp. 01–12

Autori(ce)/Authors

Lari Hadelan, Anja Marković, Željka Mesić, Magdalena Zrakić Sušac

Sažetak

Čokoladni namazi su desertna namirnica koje karakterizira privlačan okus, ali i visoka kalorijska vrijednost. Najviše se prodaju u Aziji iako, po glavi stanovnika, najviše na njihovu nabavu troše Europljani. Hrvatsko tržište čokoladnih namaza je visoko koncentrirano s dominacijom talijanske Nutelle i hrvatske Lino Lade. U novije vrijeme pojavljuju se i "zdravije" inačice čokoladnih namaza s namirnicama koje odlikuju bolji nutritivni sastav i zdravstvena percepcija. Cilj rada bio je utvrditi osnovne tržišne značajke čokoladnih namaza i preferencije studenata prema njima. Uz analizu relevantnih sekundarnih izvora podataka, u radu je provedena anketa sa sudjelovanjem 96 studenata Agronomskog fakulteta Sveučilišta u Zagrebu. U obradi rezultata korištene su jednovarijantne (frekvencija i distribucija) i dvovarijantne (hi-kvadrat test) metode statističke analize. Rezultati ankete ukazuju da većina ispitanika konzumira čokoladne namaze jednom mjesečno, podjednako kupuju poznate brandove namaza kao i trgovačke robne marke. U odabiru između Nutelle i Lino Lade ispitanici daju blagu prednost hrvatskom brandu, prvenstveno zbog niže cijene, boljeg okusa i države podrijetla. Ispitanici ocjenjuju slatke namaze s hrvatskih OPG-ova perspektivnim proizvodima, ali ih uglavnom ne smatraju dovoljno dobrom zamjenom postojećih čokoladnih namaza.

Ključne riječi: čokoladni namaz, tržište, konzumacija, student.

Abstract

Chocolate spreads are a dessert food that is characterized by an attractive taste and a high caloric value. Most of them are sold in Asia, although, per capita, Europeans spend the most on their purchase. The Croatian chocolate spread market is highly concentrated with the dominance of Italian Nutella and Croatian Lino Lada. In recent times, "healthier" versions of chocolate fspreads have also appeared with ingredient characterized by a better nutritional composition and health perception. The aim of the paper was to determine the basic market characteristics of chocolate spreads and to determine students' preferences for them. In addition to the analysis of relevant secondary data sources, a survey was conducted with the participation of 96 students of the Faculty of Agriculture University of Zagreb. Univariate (frequency and distribution) and bivariate (chi-square test) methods of statistical analysis are used in processing the results. The results of the survey show that the majority of respondents consume chocolate spreads once a month, they buy well-known brand spreads as well as commercial brands. When choosing between Nutella and Lino Lada, respondents give a slight preference to the Croatian brand, primarily because of the lower price, better taste and country of origin. Respondents evaluate sweet spreads from Croatian family farms as promising products, but they generally do not consider them a good enough replacement for existing chocolate spreads.

Key words: chocolate spread, market, consumption, student.

Preuzimanje/Download

Glasilo_Future_Volumen_5_broj_5-6_prosinac_2022_Hadelan_Markovic_Mesic_Zrakic_Susac.pdf

Citiranje/Citation

Hadelan, L., Marković, A., Mesić, Ž., Zrakić Sušac, M. (2022). Preferencije studenata prema čokoladnim namazima. Glasilo Future, 5(5-6), 01–12.
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Hadelan, L., Marković, A., Mesić, Ž., Zrakić Sušac, M. (2022). Students' preferences for chocolate spreads. Glasilo Future, 5(5-6), 01–12.